Hey there! I’m Jessica Juliano, 3x author, Certified Health & Life Coach, and Healthy Grocery Guide.
If you’re like me, you may be fed up with the quality of our food. Much of what we have access to is full of chemicals, sugar, and ingredients that make us sick.
On top of that, we’re bombarded with ads and misleading information. Food packages use confusing and often unregulated terms to trick us into thinking something is healthy when it may not be.
But thinking about that only makes me angry. I’d rather focus on eating well because it feels good and I deserve that. My body can tell the difference. For that reason, I don’t consume a lot of health-related info. Instead, I tune in to ME to see how my lifestyle choices feel and adjust when needed.

Eating well is an act of self care and respect.
I’ve been committed to eating a healthy balanced diet for 20+ years. My goal is to live with joy and mobility until the day I die. I know I can achieve that by eating mindfully and prioritizing my mental and emotional health.
I started educating myself about nutrition during an unrelated college internship where I had a lot of time on my hands! Since then, I’ve continued to find more ways to nourish my body, mind, and spirit.
Beyond food, I’ve learned to make my own soaps, deodorant, and household cleaning spray. It’s empowering to keep making these loving choices for myself.
In 2017 I enrolled in a Health Coaching Program and opened my business the following year. My coaching programs and workshops focused on self-worth and how to make choices in everyday life that align with what we really want.
Today I merge my coaching background with a long-time passion of food and eating well.
I’ve worked in health food stores and have met so many frustrated shoppers who struggle to incorporate dietary changes their doctors and practitioners recommend.
My passion is educating you how to read labels and ingredients so you become empowered to make the right choice for YOU!
A healthy pantry begins with what you bring home from the grocery store!
When we make healthy choices for ourselves, we can smile from the inside out, knowing that we are cared for and loved. We all deserve to feel good.

When I’m not meal planning, grocery shopping, or eating, I love to write articles inspiring us to live slowly and with intention. You can find these on my publication The Worthiness Dance, along with the stories of my 150+ mile hikes across Spain on the Camino de Santiago.
Thanks for reading! Take a look around, start exploring, and may it lead you to finding what you need.
Interested in learning more about grocery coaching? Learn more about my services here.
Jessica Juliano is a Certified Life and Health Coach from the Health Coach Institute. She’s a two-time recipient of the Speaker of the Year Award (2019 and 2020) from St Petersburg Toastmasters, a leadership and speaking organization. She’s the author of The Worthy Woman Handbook, Worthy of Me, and Dear Body, Thank You. She’s extremely fond of food, cats, books, chocolate, and conversations about living more humanely in a modern world.