About Me :)

Hey there! I’m Jessica Juliano, Certified Life and Health Coach, Speaker, Author, and Self-Worth Advocate. I’m so glad you’re here!

If you’re like me, you find yourself struggling to make decisions that feel good for YOU, constantly overthinking and second-guessing yourself.

In today’s world, we’re bombarded with messages and advertising about how we should be living our lives. It’s confusing to know what voice is really our own versus what’s from our cultural conditioning.

No wonder it’s so hard to make decisions.

For a long time in life I wallowed in my thoughts of despair that everyone else had it together and I just didn’t. What was wrong with me? Why couldn’t I figure it out?

I didn’t know it at the time, but nothing was working out how I wanted it to – jobs, business, relationships, money – because I wasn’t living according to MY needs and true desires. I was wrapped up in what society thought I should want.

I stayed way too long in relationships that were clearly doomed from the start because I was desperately trying to find the person to spend my life with.

My career began in a highly stressful corporate job, and thankfully I loved myself enough at the time to leave and become a massage therapist – helping to take the stress away for others. But I eventually went back 8 years later because I didn’t know what else to do when massage became a dead-end.

One day something changed everything. My dad was diagnosed with leukemia and I spent much of those 10 months out of the office to take care of him.

I had no time for myself, no way to process the extreme stress of caring for a loved one.

I was in a relationship at the time which was also feeling the stress. I relied on my partner to take care of me because I didn’t know how. I couldn’t express my feelings to him, or myself.

I feared at any moment my boss would fire me, my partner would leave me. What if I lost everything?

In the end I did.

I lost my dad. But the job and the relationship were my choice to leave.

My dad’s death opened a gateway for me to finally return to myself, to take care of me, to listen to that voice that all along knew what I really wanted.

After losing my dad I became scared of so much in the world, but I knew that life was too short to be scared to do what I really wanted.

My jobs and relationships left me so unhappy because they were what society told me I should want. They weren’t what I really wanted.

But we can’t just blame society for our unhappiness. We have to take personal responsibility for our wellbeing. We have to learn what brings us joy, what boundaries we need to set to feel our best, and we have to learn to communicate with ourselves and others to protect those boundaries. We have to know how to handle emotions in healthy ways so they don’t get in the way of our decisions.

And that’s exactly what I practice in my life. Yes a practice. Because the outside messages and voices don’t stop. It’s a lifelong commitment to stay TRUE to YOU. To take the road less traveled, to stay the course, to keep listening.

Do you struggle to know your own voice? Are you trapped in a job or relationship that feels out of alignment? Are you ready to shed cultural conditioning and start making choices that feel SO GOOD?

I’m glad you’re here! Take a look around, start exploring, and may it lead you to finding the answers you seek within yourself.

Jessica Juliano is a Certified Life and Health Coach from the Health Coach Institute. She’s a two-time recipient of the Speaker of the Year Award (2019 and 2020) from St Petersburg Toastmasters, a leadership and speaking organization. She’s the author of The Worthy Woman Handbook and Worthy of Me with more in the works. She’s extremely fond of food, cats, books, and conversations about what it means to human.